Christina MacCarrick has been involved in social media since 2007, and has a background in Marketing and Public Relations. After having kids, Christina starting blogging on a whim as a way to vent about her new life as the “CEO” of her family. A 2010 Nickelodeon Parents Connect Top Parenting Blog nominee, she began reviewing products and working as a brand ambassador for companies such as Flip, General Mills, and Soda Stream.

Christina soon realized how important it is for busy moms to have a hyperlocal internet source to visit for the latest information on products, services, and things to do with their children, & how worthwhile this source can be for local businesses and brands. It was then that she revised her blog and launched Jersey Shore Families, where she not only provides useful information to a rapidly growing audience, but helps local advertisers step into the world of online media.

Christina sees how important it is for businesses to have a significant online presense, and enjoys working alongside them to develop personalized digital media strategies for their brand.

The Shore Mom’s Services:                     

~ Online Community Management
~ Digital Marketing
~ Virtual Event Planning & execution
~ Brand Ambassadorship
~ Public Relations
~ Content Writing

The Shore Mom’s work:

Lifestyle/Parenting Blog – Life as a CEO (launched October 2007)
Hyperlocal Online Magazine – Jersey Shore Families (launched May 2010)
Publicist - LifeMoxie
Contributing Writer – Meridian Momtourage, Jersey Moms Blog
Events Planner & Contributing Writer - Girls Lunch Out Network

Additional Resources:

“Moms, Brands, & Twitter” by Stephanie Azzarone (President of Child’s Play Communications)
“Connecting with Power Moms” by Jessica Hogue (Research Director for Nielsen Online)